Performance Overview
AI monitoring campaigns · Live
⌕
⌘
☽
🔔
🤖
BIGTAM AI · DAILY BRIEF
Summer Glow generating 4.7× ROAS — 23% above forecast. @skincare.nova drove 34% of revenue. AI found 3 opportunities worth +$12,400.
Revenue · 30d
$284,920
↑ 28.4% vs last month
Blended ROAS
4.2×
↑ 0.6× this week
Ad Spend · 30d
$42,180
↑ 14.2% MoM
Cost Per Acq.
$14.80
↓ 12.3% improvement
Revenue Trend
Last 30 days
· Demo
Revenue
Peak: Jun 28 · $12,400
Active Campaigns
Summer GlowActive
$4,200 / $6,2004.7×
New LaunchScaling
$1,560 / $4,0003.1×
Brand AwarenessAlert
$3,800 / $6,0002.7×
Creator Activity
ROAS heatmap
Low
High
BIGTAM AI Assistant
Claude AI · Real-time
ClaudeLive
B
Summer Glow is 23% above forecast. Found 3 new creator matches. Initiate outreach?
▲ SCALE
Summer Glow +$800/day
ROAS stable 4.7× for 5 days. 91% confidence.
↺ ROTATE
CMP-047 Fatigue Alert
CTR dropped 18%. Replace with @glow.diary UGC.
✦ AI REC
@nova.skin · 94% match
Predicted 5.2× ROAS. 68% audience overlap.
✓
Brand Setup
›
✓
Creators
›
✓
Creatives
›
4
Campaign Live
›
5
Optimize
›
6
Scale
Active Campaigns
6
Total Spend 30d
$42,180
Revenue 30d
$177K
Blended ROAS
4.2×
Campaign Manager
Meta Ads · Live data
| Campaign | Status | Spend | ROAS | CTR | |
|---|---|---|---|---|---|
Summer Glow CMP-051 | Active | $4,200 | 4.7× | 4.1% | |
New Launch CMP-050 | Scaling | $1,560 | 3.1× | 2.8% | |
Brand Awareness CMP-047 | Alert | $3,800 | 2.7× | 1.8% | |
Retargeting CMP-049 | Paused | $5,460 | 5.2× | 5.3% |
Budget Split
$42K
TOTAL
Prospecting65% · $27.4K
Retargeting25% · $10.5K
Testing10% · $4.2K
Meta Ad Structure
CMP-051Campaign
Summer Glow
Purchase · $200/day · CBO
LAL 1% Purchasers
$80/day · F 25–44 · US
Beauty Enthusiasts
$80/day · F 18–35 · US+CA
Retargeting 30d
$40/day
Geo ROAS
Top 5California5.1×
New York4.4×
Texas3.8×
Florida3.4×
Illinois3.0×
NS
Nova Skincare
@skincare.nova · 284K
SkincareUGC✦ Top
ROAS
5.2×
Eng.
4.8%
Auth
9.2
94
BL
Beauty Labs
@beauty.labs · 156K
BeautyTutorial
ROAS
4.4×
Eng.
5.2%
Auth
8.7
88
GD
Glow Diary
@glow.diary · 98K
WellnessLifestyle
ROAS
4.1×
Eng.
6.1%
Auth
7.4
82
SR
Skin Rituals
@skin.rituals · 412K
SkincareReview
ROAS
3.8×
Eng.
3.4%
Auth
8.1
76
Creator Pipeline
AI Managing
| Creator | Stage | Rate | ROAS Pred. | Score | |
|---|---|---|---|---|---|
NS Nova Skincare @skincare.nova | Content Live | $1,200 | 5.2× | A+ | |
BL Beauty Labs @beauty.labs | Brief Sent | $800 | 4.4× | A | |
GD Glow Diary @glow.diary | Outreach | $550 | 4.1× | B+ |
Total Creatives
34
↑ 8 this week
Avg Health Score
78
↑ 6pts
Top Format
Hook-UGC
86% of winners
Need Attention
3
↑ 1 flagged
Creative Intelligence
▶
nova_glow_routine_v2.mp4
@skincare.nova · 0:47
Top Performer
Health Score
92
Excellent
Top 5% of creatives
Hook Strength
94
Scroll-Stop Rate
88
Visual Pacing
91
CTA Strength
96
Brand Safety
100
AI Frame Analysis
🎯
Hook Pattern Match
Problem-agitate-solve in 74% of your winners. Hook fires at 1.2s.
👁
3 Scroll-Stop Moments
High-attention frames at 0:01, 0:18, 0:38. Before/after drives peak engagement.
✅
Brand Safety: Clear
All 47 frames cleared. No policy violations.
📈
Performance Prediction
CTR: 3.8–4.2% · ROAS: 4.9–5.4×
AI Brief Generator
ClaudeCreator
Hook Angle
Format
Script Grader
ClaudeActions Pending
5
Est. +$12,400
ML Accuracy
86%
↑ 2% last train
Auto-Actions Today
14
ROAS Uplift 30d
+0.8×
🚨
Creative Fatigue — CMP-047
CTR dropped 18% over 6 days. Replacement brief auto-sent to @glow.diary.
⚠
Audience Saturation — LAL 2% US
78% penetration. CPM rising +24%. Expand to LAL 3%.
AI Optimization Feed
📈
Scale: Summer Glow
ROAS stable 4.7× for 5 days. $200→$360/day expected +$3,200 this week.
Scale
91%
🔄
Rotate Creative: CMP-047
CTR down 18% in 6 days. Replace beauty_labs_v1 with nova_glow_v2.
Fatigue
87%
✦
Add Creator: @nova.skin
94% brand match. 68% audience overlap. Predicted ROAS 5.2×. Rate: $1,200.
New
94%
🧪
Test: Comparison Hook Angle
"vs competitor" hooks show +34% CTR in your category. Test with @glow.diary.
New Angle
72%
⏸
Pause & Reallocate: CMP-047
2.7× below floor for 3 days. Reallocate $3,800 to Summer Glow.
Below Floor
89%
ML Model Health
TrainingBrand Intelligence Model
Prediction Accuracy
86%
Data Points
3.4K
ROAS Pred. Error
ଐ0.3×
Last Training
2 hours ago
Campaigns Analyzed
34
LTV Attribution
Multi-Touch1
Creator Impression
@skincare.nova · Day 1
2
Retargeting Click
Static ad · Day 4
3
Purchase $68.40
Direct · Day 5
LTV-adjusted ROAS: 6.8× vs last-click 4.7×.
Weekly Performance Report
Week Revenue
$64,280
↑ 18.4% WoW
Week ROAS
4.2×
↑ 0.3× WoW
MER Blended
3.6×
↑ 0.2×
Top Creator
@nova
5.2× ROAS
Creator Leaderboard
This Week| # | Creator | Spend | Revenue | ROAS |
|---|---|---|---|---|
| 1 | NS @skincare.nova | $4,200 | $21,840 | 5.2× |
| 2 | SR @skin.rituals | $3,100 | $14,260 | 4.6× |
| 3 | BL @beauty.labs | $2,400 | $9,600 | 4.0× |
Benchmarks
Skincare D2CROAS4.2× vs avg 2.8×
CTR4.1% vs avg 2.3%
CPM$12.40 vs avg $16.80
Hook CTR4.8% vs avg 2.9%
ROAS 1.5× above category avg. CPM in top 12%.
AI Weekly Report
Claude AI
Performance Summary — Week of Jun 10–16
Revenue $64,280 (+18.4% WoW). Blended ROAS improved to 4.2×.Top: @skincare.nova drove 34% of total revenue at 5.2× ROAS.
Concern: CMP-047 at 2.7× — below floor. Creative fatigue confirmed.
Opportunity: Adding @nova.skin could unlock +$18K–24K/month. Click ✦ AI Report for full Claude analysis.
AI-Updated · 34 campaigns · 127 creatives
🎯 Hook Patterns
1
Problem-First Hook
"My skin was breaking out every week until..." — 74% A/B win rate. Fire within 1.5s.
2
Curiosity Gap Hook
"I tried 12 serums — this one actually works." — 68% win rate.
3
Social Proof Hook
"I told my 3 sisters about this..." — 61% win rate.
4
Comparison Hook (TEST)
AI: "vs competitor" showing +34% CTR. High priority. Untested.
📹 Format Playbook
✅
UGC Reel 0:30–0:45
Problem→Routine→Result. Text overlay frame 1. Avg ROAS: 4.6×.
✅
Before/After Split Screen
High-impact visual proof. Best for retargeting. Avg ROAS: 5.1×.
⚠️
Static Image — Avoid Prospecting
CTR 60% below video. Use only for warm retargeting.
💰 Budget Rules
📊
Prospecting: 65%
LAL 1% Purchasers (40%) + Interest (25%). Scale when ROAS ≥ 4.0×.
🔄
Retargeting: 25%
30-day visitors + ATC abandoners. Avg ROAS 5.2×. Never below 15%.
🧪
Testing: 10%
New angles, creators, formats. Max $30/day per test.
🎯 Audience Tiers
⭐
LAL 1% Purchasers (US)
F 25–44 · ROAS 5.1× · CPA $9.40. Scale first. Never pause.
⭐
Skincare + Wellness Interest
F 18–35 · ROAS 4.3× · Scale when ROAS ≥ 4.0× 3+ days.
🔴
Male Audiences — Avoid
Avg ROAS 1.8×. Do not allocate budget.
2,847 Listed
NS
94%
Nova Skincare
@skincare.nova · 284K · US
ROAS
5.2×
Rate
$1,200
BL
88%
Beauty Labs
@beauty.labs · 156K · UK
ROAS
4.4×
Rate
$800
GD
82%
Glow Diary
@glow.diary · 98K · AU
ROAS
4.1×
Rate
$550
Workflow Builder
No-code automations
ROAS Floor Protection
Auto-pauses below ROAS floor
Active
⚡ ROAS < 3.0×
→
If spend > $500
→
Pause
→
Alert Slack
Creative Auto-Launch
Launches high-scoring creatives
Active
📹 Creative Uploaded
→
AI Analysis
→
Score > 80
→
Launch $50/day
Creator Fatigue Monitor
Detects fatigue, auto-briefs
Active
📉 CTR drops 15%
→
Alert
→
Gen. Brief
→
Send
+
Add Workflow
20+ templates
Quick Templates
Scale Winner Protocol
Auto-scales when ROAS exceeds floor for X days
Competitor Alert System
Alerts when competitors launch new ad formats
Trend Capture Workflow
Briefs creators when trending formats detected
Audience Saturation Alert
Flags CPM rising 20%+ with audience >75%
Agents Active
5/7
Actions Today
142
Workflows Running
8
Revenue from AI
$4,820
Agent Control
System OnlineCreator Discovery Agent
Scanning 2,400 creators · 3 matches found
Brief Generator Agent
Generating brief for @glow.diary · 67%
Meta Ad Analyzer
Syncing 30-day campaign data
Content Intelligence
Analyzing nova_glow_v3.mp4 · 67%
Performance Optimizer
5 recommendations queued
Meta Campaign Operator
Awaiting approval
Live Activity Log
14:32
[DISC]
Found 3 creator matches · @nova.skin 94%
14:28
[CONT]
nova_glow_v2 health score → 92/100 (+4pts)
14:15
[OPT]
Budget scale rec: CMP-051 +$160/day
14:02
[BRIEF]
Brief generated for @glow.diary
13:48
[META]
CMP-051 synced · 847 new purchases
13:40
[ALERT]
Creative fatigue: beauty_labs_v1 CTR -18%
13:10
[ML]
Brand model retrained · 84% → 86%
Brand Profile
GlowWell Beauty
D2C Skincare · US Primary
Category
Skincare / Wellness
Avg Order Value
$68.40
ROAS Floor
3.0×
Target CPA
$18.00
Monthly Budget
$25,000
Creator Budget
$8,000
Memory Index
Campaigns
34
Creatives
127
Creators
41
ML Score
86%
Model analyzed $284,920 in spend. Each campaign compounds your moat.
Brand Voice
✍
Voice Style
Honest, science-backed, empowering. Trusted friend — not clinical.
🚫
Avoid
Hyperbole, heavy filters, fast-cut edits, fake testimonials.
✅
Approved
UGC routines, honest reviews, transformation reveals, education.
BACKGROUND VIDEO GUIDE
Cinematic Backdrop Recommendations
Videos sit behind the UI at 3–6% opacity with
mix-blend-mode:overlay. Adds cinematic depth.✦
Liquid Gold Particles
Slow-drifting gold dust on deep black. #1 pick for this design system.
Best Match4K Free
pexels.com/search/gold+particles+black
Dark Marble + Gold Veins
Slow-drifting dark marble. Gold veins mirror accent system. Luxury editorial.
Luxury4K
pexels.com/search/dark+marble+texture
⬡
Dark Neural Network
Glowing AI nodes on black. Signals intelligence perfectly.
AI FeelHD
pexels.com/search/neural+network+dark
Gold Bokeh on Black
Soft gold orbs drifting slowly. Warm premium depth without distraction.
Warm4K
pexels.com/search/bokeh+gold+black
~
Abstract Dark Smoke
Ultra-subtle smoke wisps. Cinematic breathing, nearly invisible.
MinimalHD
pexels.com/search/dark+smoke+abstract
✦✦✦
Falling Gold Foil
Gold flecks falling slowly. Celebratory — great for milestone screens.
Celebratory4K
pexels.com/search/gold+foil+falling
IMPLEMENTATION CODE
/* Add before .app div */
<video autoplay muted loop playsinline
style="position:fixed;inset:0;width:100%;height:100%;
object-fit:cover;opacity:0.05;mix-blend-mode:overlay;z-index:0">
<source src="./assets/bg.mp4">
</video>
<video autoplay muted loop playsinline
style="position:fixed;inset:0;width:100%;height:100%;
object-fit:cover;opacity:0.05;mix-blend-mode:overlay;z-index:0">
<source src="./assets/bg.mp4">
</video>
BIGTAM AI PLANS
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Every plan includes the full AI suite. Scale as your ad spend grows.
Starter
$299/mo
✓5 Creator slots
✓3 Active campaigns
✓Creative scoring
✓Basic AI optimizer
—Brand ML model
Popular
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✓20 Creator slots
✓Unlimited campaigns
✓Full creative intel
✓Brand ML model
✓Workflow automation
Scale
$1,999/mo
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✓Agency dashboard
✓Priority ML training
✓Competitor intel agent
✓Incrementality testing
Enterprise
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✓Everything in Scale
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